Which is better?

Aweber Vs Getresponse
Choosing your email marketing provider is really hard, the marketplace is cluttered and they all have slightly different features.  So which is better?

In today’s post you will find out why GetResponse is my email marketing tool of choice!

In this post, I take an in-depth look at Aweber vs GetResponse.  You will learn how to make an informed decision about which of these email marketing tools aligns best with your business and needs.

Below you’ll find an overview of their pricing, a discussion about their key features and a summary of why you might choose one over the other.

Before we dive in: What do Aweber and GetResponse actually do?

Aweber and Getresponse are tools for storing and maintaining your mailing list, creating newsletters for your customers or clients, and sending e-newsletters out to your subscribers. They also allow you to automate your communications to subscribers via ‘autoresponders’.

Autoresponders are used to provide your subscribers with a newsletter from you at set intervals, usually based on a time frame or actions.

For example,

You might offer your subscriber a free gift or opt-in benefit to give you their email address.  You would then have an email sent out giving them their gift immediately, a week later you might ask them a question, a few days after that you might ask them to follow you on social media.  I am sure you have subscribed to lists like this and you get the idea.

But there’s more.

We will discuss that a little later.

Next up: pricing

GetResponse pricing vs Aweber pricing

Because there are so many variables within both email marketing company’s plans we will be looking at the base plan for both.

Lets go!

As far as Pricing goes, unfortunately, Aweber lost this round.  Aside from GetResponse giving you more subscribers on their first tier which is also cheaper,  you can have different levels which allow webinars and extra features.

For lists over 1,000 subscribers in size, each Getresponse Base plan effectively comes in $4 per month cheaper than the equivalent Aweber plan (an annual saving of $48).

Winner: GetResponse

Core Aweber and Getresponse features

Similar Core Features

  • Ability to capture and host your contact lists.
  • A wide range of pre-designed newsletter templates
  • Autoresponders which allows you to send automated newsletters at pre-defined intervals to subscribers after they sign up
  • Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing
  • RSS to newsletter functionality (useful for automatically sending your blog posts to subscribers on your mailing list)
  • Message builders that allow you to create and edit newsletters without coding
  • Integration with various third-party sites/tools, this allows you to add customers to mailing lists at the point of sale, for example, or use Aweber and Getresponse to send newsletters to customers on your CRM system.
  • Responsive email templates.

Key Differences

There are some Getresponse features which are not available in Aweber:

  • Webinars
  • CRM functionality
  • More advanced marketing automation
  • A landing page builder
Now, let’s talk about something very important to your business:  Automation!

Autoresponders

Autoresponders are emails that are sent automatically to your subscribers at intervals that you set – for example, you could create  a programme of autoresponders so that 10 minutes after somebody signs up to your list, they receive a welcome message; exactly one week later they receive a discount code; three weeks later they receive an email showcasing a particular product – and so on. This type of email marketing is often referred to as a ‘drip’ campaign.

You can find a free 11 part email sequence here.

Both Aweber and Getresponse provide good basic autoresponder functionality, allowing you to automatically send particular newsletters based on time intervals (as in the example above) or trigger them based on user actions (joining a particular list, making a purchase etc.). Aweber’s is particularly easy to use.

For me, Getresponse’s autoresponder functionality is considerably stronger, however, because the range of actions you can use to trigger the sending of a particular newsletter is more comprehensive, and it’s harder to set up these action-based triggers in the first place.

As such Getresponse’s autoresponder functionality now goes well beyond the traditional ‘drip’ style campaigns and forms part of its ‘marketing automation’ feature.

And speaking of which…

Marketing automation

Getresponse recently introduced a new feature called ‘Marketing Automation’ which takes autoresponders to a much more sophisticated level.

This allows you to create sophisticated automation workflows using a drag and drop builder – you basically set up an ‘automation flowchart’ that tells Getresponse what to do if a user takes a specific action.

There are a large number of triggers you can use to shape your automation workflow in Getresponse, but key ones include:

 

  • Email Opens
  • Link Clicks
  • Product purchase
  • Abandoned carts
  • URLs visited
  • A change in a subscriber’s custom field data

Check out this video…

So, there you have it.  Why I love GetResponse.  Head over and learn more about what it can do for you and your business and don’t forget to get your guide to the 11 automated emails you should be sending your list.

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Australia